Our Divisions

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 Fragrance-Sensitive Skincare 

Soopura is a fragrance-sensitive skincare brand created for individuals who experience irritation from traditional scented products. Built on Shopify and scaling with in-house automation, the brand focuses on gentle, transparent, and low-irritant soap products made with clean ingredients and small-batch care.

Soopura operates with a near–zero-waste model, donating soap to shelters and community organizations and offering cosmetically imperfect “ugly” bars for nonprofit use and discounted resale. Future plans include expansion into Amazon, and participation in public-sector and institutional hygiene programs serving nonprofits, local governments, and county facilities.

 Curated Resale & Logistics 

Curiocrate is a curated resale and logistics operation built to move surplus and second-life goods across platforms such as eBay, Amazon, Walmart, and Shopify. Inventory is sourced through a mix of local resale markets — including thrift and surplus outlets — and broader liquidation channels.

Using automation and AI-assisted trend analysis, Curiocrate identifies high-value opportunities, informs purchasing decisions, and optimizes pricing across marketplaces. It also serves as the internal fulfillment and logistics backbone for Mellennialls Holdings’ subsidiaries, with a structure designed to scale into broader logistics and third-party fulfillment services.

 Automation & Clean Infrastructure Systems 

Precision Dynamics is the automation and systems engineering division of Mellennialls Holdings. Originally developed to support in-house production and recycling workflows, the division now focuses on designing reliable automation, tooling, and infrastructure for small-scale manufacturing and clean systems.

By combining hands-on engineering with data-driven analysis and AI-assisted optimization, Precision Dynamics builds practical solutions for production efficiency, energy use, and system reliability. Its long-term vision includes supporting Mellennialls subsidiaries through integrated automation and energy infrastructure, while remaining adaptable to public-sector, municipal, and institutional project requirements.

 Circular Recycling & Materials Recovery 

EcoLoop Systems is the sustainability and materials recovery division of Mellennialls Holdings, focused on addressing long-term waste cycling through localized, closed-loop recycling systems. The initiative begins with community-sourced materials, such as glass, which are cleaned, processed, and refined into reusable raw inputs for new packaging, products, or secondary-use applications.

By integrating materials recovery with automation and logistics, EcoLoop supports vertical integration across Mellennialls subsidiaries—supplying refined inputs to brands like Soopura, enabling systems development through Precision Dynamics, and reducing dependence on external material supply chains. Its long-term vision is to build scalable recycling and refinement systems that minimize waste, strengthen supply resilience, and support circular production at the holding-company level.

  Nonprofit Care & Recovery Infrastructure 

Square1 is the nonprofit division of Mellennialls Holdings, focused on providing essential care and recovery infrastructure for individuals starting over from “square one.” The organization supports access to hygiene, nourishment, and safe shelter through community partnerships and resource coordination.

Powered by surplus capacity across the Mellennialls ecosystem and supported by partners in technology, banking, and logistics, Square1 transforms overlooked resources into real-world recovery support. Its long-term vision includes scalable emergency response, transitional support systems, and dignity-driven infrastructure for vulnerable populations.

One square. One meal. One bed at a time.

 Media, Storytelling & Brand Amplification 

SpecterVerse is the media and storytelling division of Mellennialls Holdings, built to amplify ventures through cinematic content, social media, and cross-platform brand strategy. From livestreams and short-form video to product drops and creator collaborations, SpecterVerse crafts narratives that travel across platforms and connect with real audiences.

Serving as the internal PR and storytelling lab for all Mellennialls subsidiaries, SpecterVerse helps each brand communicate with clarity, consistency, and visual impact—ensuring ideas are not only built, but understood.

On phones. On feeds. On screens. On purpose.