Our Divisions

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 Fragrance-Sensitive Personal Care

Soopura is a fragrance-sensitive personal care brand created for individuals who experience irritation from traditional scented products. Built on Shopify, the brand focuses on gentle, low-irritant soap made with simple, transparent ingredients and produced in small batches.

Soopura operates with an emphasis on waste reduction and responsible production. Development is currently focused on preparing for U.S.-based small-batch manufacturing using simple, founder-built automation, with ongoing testing around formulation, packaging, and distribution.

Resale & Marketplace Operations

CurioCrate is a resale operation focused on third-party e-commerce through established online marketplaces. Inventory is sourced through a mix of local resale channels and surplus or liquidation opportunities.

CurioCrate supports product movement, inventory handling, and order fulfillment using lean, founder-led workflows centered on sourcing, listing, pricing, and distribution. It also provides practical resale and fulfillment support for Mellennialls Holdings initiatives where needed.

Simple Automation & Tooling

Precision Dynamics is an internal initiative focused on small-scale automation, tooling, and process improvements built from reclaimed and repurposed industrial components.

Originally developed to support hands-on production and materials reuse projects, Precision Dynamics emphasizes practical experimentation, learning by doing, and building simple systems that reduce manual effort and improve reliability within Mellennialls Holdings operations.

Materials Reuse & Glass Recovery

EcoLoop Systems is an early-stage initiative focused on materials reuse, with an initial emphasis on recycled and repurposed glass. Work centers on collecting, cleaning, and experimenting with discarded materials to explore practical second-life uses.

EcoLoop supports internal learning around waste reduction, material handling, and small-scale reuse concepts, with a long-term interest in reducing dependence on newly manufactured inputs.

 Community Care Concepts  

Square1 is an early-stage nonprofit initiative in foundational planning, focused on exploring community care and recovery-oriented concepts for people starting over from “square one.”

The initiative is currently engaged in research, learning, and early-stage exploration of how communities might better coordinate resources and partnerships to support dignity and stability during periods of reset or transition.

Square1 does not currently operate programs, provide services, or engage in fundraising.

Content & Digital Storytelling

SpecterVerse is a content and storytelling initiative supporting Mellennialls Holdings projects through streaming, short-form video, and digital media.

It serves as a hands-on space for experimenting with communication, transparency, and narrative — helping initiatives explain what they are building, why it matters, and how the work evolves over time.